content material advertising supervisor
commercial is a two-time best places to paintings, 4-time Inc. 5000 fastest–growing company, and an award-prevailing B2B advertising agency dedicated to remodeling how commercial and production manufacturers connect with their audiences. We deliver included, excessive–impact advertising solutions that force measurable outcomes thru our two core commercial enterprise unitsIndustrial energy advertising and marketing (complete–provider company) and business Studios (branded video, experiential, and manufacturing–focused production).
we’re seeking a content advertising supervisor who is each a seasoned chief and a skilled author, able to building, coping with, and expanding a team of complete-time and settlement content creators. if you thrive on blending creativity with facts–pushed insights to form the destiny of commercial marketingand have validated B2B content advertising revel in, preferably with industrial brands or B2B companies (either in-residence or at an enterprise)we might love to meet you.
Key obligations
1. content method & planning
Collaborate with management: partner with the vice president of approach, Account administrators, and other stakeholders to outline sturdy content material techniques tailored to B2B production and technical audiences.
Editorial planning: increase and control comprehensive content material calendars for websites, blogs, e-mail campaigns, videos, podcasts, webinars, and social media.
research & Discovery: behavior industry research, content material audits, competitor evaluation, and SME (problem matter professional) interviews to ensure deep know-how of patron markets.
performance Metrics: Set clear KPIs (e.g., visitors, engagement, conversions) and leverage analytics equipment to measure success and manual data–driven enhancements.
2. group management & expansion
build & control expertise: Recruit, mentor, and preserve a growing group of content professionals (in-residence and freelance) to meet evolving patron desires.
fine Oversight: provide briefs, outlines, and path for all deliverables (e.g., weblog posts, white papers, brochures, social posts). evaluation drafts to make certain brand consistency, technical accuracy, and wonderful execution.
manner Optimization: Refine templates, workflows, and collaboration tools. live abreast of emerging content advertising technology (consisting of AI-pushed solutions) to beautify efficiency and great.
resource management: Forecast group ability, manipulate budgets for freelance contractors, and endorse strategic hires as needed to guide business growth.
3. content advent & Execution
palms-On Writing: broaden your very own content for choose clientsranging from blog articles and marketing campaign landing pages to longer-shape pieces like white papers and eBooks.
Technical Storytelling: Translate complicated, technical topics into compelling narratives that have interaction B2B customers, engineers, and commercial choice-makers.
creative Collaboration: work closely with the innovative group and industrial Studios to craft cohesive storylines, incorporate editorial pictures, and produce high–impact multimedia content (motion pictures, live stories, and so forth.).
four. Distribution & Optimization
Channel Coordination: Collaborate with integrated advertising and Media teams to distribute and sell content material throughout more than one channels.
search engine optimization excellent Practices: put in force on-page search engine optimization and keyword techniques to maximise visibility and lead era.
performance analysis: tune content material overall performance the usage of analytics systems. discover traits, file on key insights, and suggest adjustments to enhance ROI.
five. Innovation & idea management
emerging trends: experiment with new codecs and structures, championing non-stop improvement and innovation in content material advertising.
Strategic affect: aid the vp of approach with personality development, brand positioning, and broader advertising strategy endeavors.
industry information: serve as a topic rely expert on business/production marketing, sharing insights and quality practices internally and with customers.
qualifications
five+ years of content material advertising revel in, preferably in B2B, commercial, or production–focused sectors.
demonstrated achievement in multi-channel content material strategy, from ideation to submit–marketing campaign analysis.
amazing writing and editorial capabilities, together with interviewing technical SMEs and crafting clear, enticing reproduction.
tested music report of constructing and coping with creative groups and freelance expertise, with strong management and mentorship competencies.
talent in search engine optimization ideas, analytics gear, and advertising automation systems.
strong organizational and undertaking management abilities, with the potential to prioritize competing time limits.
Familiarity with AI-pushed content equipment and openness to integrating new technologies into the content material development method.
experience running in-residence or at an organization serving commercial brands or B2B companies is fantastically favored.
